Leading strategic market research, qualitative research, quantitative research & behavioural science agency

Deeper Insights.
Greater Advantage.

At Honeycomb, we blend market research, behavioural science and AI to unearth the market-winning moves others miss.

Market Research & Behavioural Science Toolkit

Transforming market research into competitive advantage.

Market leading brands don’t rely on the same insights as everyone else – they dig deeper to uncover what others miss.

At Honeycomb, we don’t do cookie-cutter or off-the-shelf. We partner with ambitious brands who want a genuine competitive edge, designing custom research that reveals the insights others overlook.

By combining the precision of quantitative data, the depth of qualitative insight, and the nuance of behavioural science, we uncover the opportunities that drive action – and results.

Qualitative Research

Focus groups
In-depth interviews (IDIs)
Expert interviews
Online forums
Sensory
Co-creation
Diary studies
Usability testing
User research (UX)
Workshops

Quantitative Research

Customer surveys
Market surveys
Stakeholder surveys
Online surveys
Clinics
A/B Testing
Choice modelling
TURF
Segmentation
Brand tracking

Behavioural Science

Choice architecture
Implicit testing
Ethnography
Heuristic exploration
Semiotics
Contextual inquiry
Human-centred design
Cognitive testing
Behavioural intervention

Services & Capabilities

We unlock opportunity - transforming market insights into competitive advantage.

Customer experience (CX)
User experience (UX)
Voice of customer (VoC)
Segmentation
Journey mapping
Path-to-purchase
Customer satisfaction
NPS
Customer lifetime value

Service design
Co-creation
Co-design
Category entry-points
New product development (NPD)
Concept testing
Core value proposition (CVP)
Customer retention
Customer acquisition

Brand architecture
Market positioning
Brand positioning
Brand differentiation
Brand health tracking
Driver modelling
Message hierarchy

Testimonials

Winning together.
Collaboration that delivers results.

An extremely intelligent group of thinkers, Honeycomb can navigate complex challenges, without overcomplicating outputs. They take the time to understand our business, have a great ability to work at pace, an openness to iterate with us and flexibility to adapt when things change. They certainly do deliver insights with impact. Would highly recommend partnering with Honeycomb and look forward to working with them on future studies.
Laura Millington
Insights Manager Treasury Premium Brands

I’ve had the pleasure of collaborating with Honeycomb on several projects, and the process is consistently seamless. They take the time to thoroughly understand both the project brief and the business objectives, offering insightful suggestions for improvements. Their attention to detail ensures that every report is crafted to perfection. No request is ever too much, and I wouldn't hesitate to work with Honeycomb again in the future.
Kirsten Hodgson
Senior Market Research & Insights Manager

We’ve worked with Honeycomb on several projects in the last few years. Each time, they’ve been instrumental in delivering the outcome we need to form a strategy for our future product plans. The team have always been efficient in turning around a discussion guide that aligns with our aim, and their debriefs and presentations are always rich with insight. It’s a pleasure to work with them!
Isuzu Ute Australia

Honeycomb has worked in tandem with our internal product teams to provide us with invaluable insights into our network of pharmacies. Their comprehensive qualitative and quantitative approach has allowed us to deeply understand the complex needs of our customers with the insights garnered directly influencing our product roadmap. Their professionalism and the quality of their research has made them a trusted research partner for us.
Michael Obradovic
Global Product Marketing Manager

Working with Honeycomb Strategy has been a positive experience for our team. They take the time to understand our requirements and the outcomes we’re seeking, and their insights are easy to understand, actionable and give us clear direction on how to proceed. The team is not only professional and knowledgeable but also approachable and collaborative.
Julie Hirsch
Head of Innovation & Strategy

We knew from the first meeting that Honeycomb was the right fit for us. We had a pretty good idea about what we wanted, but Honeycomb helped us determine what we needed too. We’ve been lucky enough to have worked with a broad range of Honeycomb’s people, and every single one has been an absolute legend. They listen, they ask questions, they get to the core of what needs to happen and then they execute it all with such style, grace and good humour, that you start to doubt that it can all really just be that easy. It can. It is.
Ally Catterick
Director of Marketing & Communications

Our mission is clear, to do great work for great brands and leave a positive impact along the way.

We’re proud to be a certified B-Corp, in great company with some of Australia’s most impactful brands. Our values light our way forward, keeping us accountable for the years to come.

Award Winning

Delivering
award-winning
business clarity.

We couldn’t be prouder to be recognised for both our work and our workplace culture. For us, these awards represent our relentless focus on achieving great outcomes for our clients and a creating a team culture that empowers our team to thrive.