Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Honeycomb Strategy: Honeycomb Strategy is a B Corp-certified market research and behavioural science agency based in Melbourne, Australia. Honeycomb combines behavioral science with research methodologies to predict what people will do, not just what they say. Specialising in go-to-market strategy, product-market-fit and brand strategy, we provide always-on research solutions that help organisations make faster, smarter decisions. Our approach focuses on understanding the drivers of human behavior to deliver insights that create real commercial impact.

## Sitemaps
[XML Sitemap](https://honeycombstrategy.com.au/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What’s it like interning at Honeycomb Strategy?](https://honeycombstrategy.com.au/news/whats-it-like-interning-at-honeycomb-strategy/): We sat down with two of our interns, Anika and Aidan, to find out what it's really like.
At Honeycomb Strategy, we believe in learning by doing. Our interns don't do busy work and coffee runs, they get stuck into real work that shapes decisions. Anika and Aidan have each brought something genuinely valuable to the team, contributing to client projects and building skills that go well beyond the classroom.
- [From Pit Stop to Podium: What actually makes sponsorships stick?](https://honeycombstrategy.com.au/insights/what-makes-sponsorships-stick/): Discover how top brands turned F1 sponsorship into measurable impact. Insights from a leading behavioural market research agency in Australia on attention, memory, and behaviour.
- [What is behavioural market research – and why does it predict better than traditional research?](https://honeycombstrategy.com.au/insights/what-is-behavioural-market-research/): Most market research tells you what people think. Behavioural market research tells you what people will actually do.
That distinction sounds subtle. But for the organisations relying on research to make multi-million dollar decisions - product launches, brand positioning, customer retention strategies - it's the difference between insight and guesswork.
- [Why customers say one thing and do another: the intention-action gap in consumer research](https://honeycombstrategy.com.au/insights/intention-action-gap/): Your customer satisfaction scores are excellent. Your NPS is strong. Your concept test showed 72% purchase intent. So why aren't the numbers moving?
- [We’re growing! Meet our newest team members](https://honeycombstrategy.com.au/news/welcome-kieran-luke/): We're growing — and we're pretty excited about it. Meet Kieran Collins and Luke Chen, the two newest additions to the Honeycomb Strategy senior team.
- [Honeycomb Strategy appoints Jason Morris as head of client services](https://honeycombstrategy.com.au/news/jason-morris-head-of-client-services/): Honeycomb Strategy has appointed Jason Morris as Head of Client Services, uniting its quantitative and qualitative teams under one integrated leadership model. As a leading market research and behavioural science agency Australia, Honeycomb continues to evolve its delivery model to meet growing demand for faster, behaviourally-grounded insight. The move follows a milestone year for the agency and signals its commitment to delivering sharper, more cohesive solutions for brands navigating complex commercial challenges.
- [Honeycomb Strategy wins silver at Campaign Agency of the Year Awards 2025](https://honeycombstrategy.com.au/news/campaign-awards-silver-2025/): Honeycomb Strategy has been awarded silver at the Campaign Agency of the Year Awards 2025, recognising a standout year of growth, innovation and impact. From becoming B Corp certified to launching AI-powered tools and welcoming 45 new clients, discover why leading brands across Melbourne, Sydney and beyond are turning to Honeycomb as their research partner of choice.
- [Loyalty Reimagined: How Myer is turning habit into engagement](https://honeycombstrategy.com.au/insights/myer-loyalty/): Honeycomb Strategy founder and Science of Loyalty author Renata Freund says Myer’s loyalty revamp shows what happens when brands design for real human behaviour, not wishful thinking. In this piece, she unpacks why Myer’s shift toward immediacy, ease and emotional value is reigniting engagement where many programs are fading.
- [Opinion: Loyalty fatigue is real – why travel brands need to rethink their strategy](https://honeycombstrategy.com.au/insights/loyalty-fatigue-travel/): Honeycomb Strategy founder and Science of Loyalty author Renata Freund has a sharp warning for brands: consumers aren’t falling out of love with loyalty programs – they’re exhausted by them. In this opinion piece, she unpacks why travel brands are losing the battle for attention and what the smartest programs are doing to stay top of mind.
- [Crafting loyalty programs to deepen connections between brands and customers](https://honeycombstrategy.com.au/insights/crafting-loyalty-programs/): Most loyalty programs fail not from lack of sign-ups, but from lost engagement. To turn one-time transactions into lasting relationships, brands must master the equation: Motivation × Ability × Prompt = Active Engagement. Learn how to design loyalty programs that inspire customers to stay connected — by building genuine motivation, removing friction, and delivering timely prompts that keep your brand top of mind.
- [One year as a B Corp: Is it worth the hype?](https://honeycombstrategy.com.au/news/b-corp-one-year/): Originally published in Mumbrella - Honeycomb Strategy became a certified B Corp one year ago. Founder and director Renata Freund unpacks whether it was worth all the effort to achieve the certification – and to keep it.
- [SXSW 2025: The challenges facing marketers today, and how to approach them.](https://honeycombstrategy.com.au/insights/sxsw-2025/): At SXSW Sydney 2025, technology and humanity collided. Marketers, technologists, and creatives explored how brands can stand out in the age of AI — not by chasing algorithms, but by staying authentically human. Here’s what I learned about earning attention, staying relevant, and keeping creativity at the heart of innovation.
- [Welcome to the team Lyla!](https://honeycombstrategy.com.au/news/welcome-lyla/): Honeycomb Strategy, an award-winning marketing consultancy specialising in market research, behavioural science and AI, has announced the appointment of Lyla Thorn as its new Marketing & Content Manager.
In this newly created role, Thorn will work closely with Founder Renata Freund and Operations Director Jac Nguyen to strengthen Honeycomb’s marketing presence and amplify the consultancy’s voice across the industry.
- [The Australian Names Honeycomb Strategy One of Australia’s Best Places to Work ](https://honeycombstrategy.com.au/news/best-place-to-work/): Leading Market Research Agency Honeycomb Strategy Named Australia's Best Place to Work.​ We are proud to share that Honeycomb Strategy, a leading market research agency in Australia, has been recognised by The Australian as one of the nation's Best Places to Work, and named a Top 10 High-Flyer in the small business category and ethnic minority category.

## Pages
- [Digital Insights Series | Science of Loyalty](https://honeycombstrategy.com.au/insights/digital-insights-series/the-science-of-loyalty/): The Science of Loyalty is an original research report from Honeycomb Strategy that examines what actually drives loyalty program success in Australia. It combines market research with behavioural science to move past what customers say and uncover what they do. The report is free to access when you subscribe to the Digital Insights Series.
- [Insights | Tools | Sponsorship Effectiveness Calculator](https://honeycombstrategy.com.au/insights/tools/sponsorship-effectiveness-calculator/): Behavioural science tells us that the brands that win are not always the biggest spenders. They are the most intentional.
- [Insights](https://honeycombstrategy.com.au/insights/): Market research tells us what people think. Behavioural science explains how they behave. This is where we put the two together.
- [Honeycomb Strategy | Behaviourally Led Market Research, Australia](https://honeycombstrategy.com.au/): Behavioural Science, Market Research & Strategy Agency
- [Digital Insights Series | Honeycomb Strategy](https://honeycombstrategy.com.au/insights/digital-insights-series/): Honeycomb Strategy's flagship thought leadership program pairs large-scale consumer research with behavioural science, surfacing what actually drives customer behaviour, and what to do about it.
- [Market Research & Behavioural Science – Leading Strategic Consultancy](https://honeycombstrategy.com.au/services/): At Honeycomb Strategy, we don't just ask what people think, we reveal what they'll actually do. 
- [About Honeycomb Strategy: Meet our Award-Winning Market Research Team](https://honeycombstrategy.com.au/about/): At Honeycomb Strategy, we bring together cutting-edge expertise, bold ideas, and a deep commitment to our clients’ success. Our team doesn’t just work with you - we become an extension of your business, solving complex challenges with precision and creativity. Together, we’ll turn sharp insights into smarter strategies and winning results.

## Elementor Header & Footer Builder
- [Footer](https://honeycombstrategy.com.au/elementor-hf/honeycomb-strategy-leading-market-research-behavioural-science-agency-v2/): By subscribing, you agree to our Privacy Policy.
- [Header](https://honeycombstrategy.com.au/elementor-hf/services/): Menu Services
About
Digital Insights Series Enquire