sponsorship effectiveness calculator
How well will your sponsorship perform?
Behavioural science tells us that the brands that win are not always the biggest spenders. They are the most intentional.
Take the self-assessment to find out where your activation stands across the four behavioural pillars (mental availability, identity congruence, social identity and attention hacking) that separates the memorable brands from the forgotten.
Self-Assessment
How effective is your sponsorship activation?
Thirteen questions. Under three minutes. Find out where your sponsorship creates impact and where it is leaving value on the table.
Is this an in-person activation, broadcast activation (e.g. TV, Radio), or both?
WORK WITH US
Want to turn your sponsorship score into a strategy?
We can help you close the gaps. Talk to one of our project leads about what the research means for your next activation.
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