If 2024 was the year of momentum, 2025 has been the year Honeycomb Strategy made it count.
We are proud to share that Honeycomb Strategy has won silver at the Campaign Asia-Pacific Agency of the Year Awards 2025 for Market Research Agency of the Year. This recognition places us firmly among the best market research agencies in Australia.
Campaign’s Agency of the Year Awards are among the most prestigious in the Asia-Pacific region. They honour agencies that demonstrate not just great work, but also leadership, innovation and resilience. For us, this award celebrates the unique way we combine strategic insight with a people-first approach to create meaningful impact for brands.
Why this award matters
Since the early 1990s, Campaign’s Agency of the Year Awards have set the benchmark for excellence in marketing and communications. Being recognised in 2025 signals not only the strength of our work, but our commitment to pushing the boundaries of what a market research agency can be.
Honeycomb Strategy is proving that a research agency can be commercially successful, deeply ethical and built around people. That is what makes us the partner of choice for marketing and insights leaders across Melbourne, Sydney and across the Australian market.
A year of progress, purpose and partnership
Here are some of the highlights that shaped FY25 at Honeycomb Strategy:
Recognised as one of Australia’s Best Places to Work
We were honoured in both the small agency category and the ethnic minority category, highlighting our focus on workplace equity and culture.
B Corp certified
In November 2024, we became a B Corp. This reflects our commitment to sustainability, social responsibility and ethical research practices across our operations, partnerships and supply chains.
Finalist for B&T Best Market Research Agency of the Year
For the third year in a row, we were named a finalist, reinforcing our position as a trusted, high-performing agency in Australia’s insights industry.
Welcomed 45 new clients
From financial services and retail to tech and government, we partnered with 45 new clients who share our ambition for evidence-based growth.
Grew our team by 33 percent
As demand increased, we invested in talent. Our team grew by a third and every member was upskilled in AI and behavioural science to better serve clients.
Published The Science of Loyalty
Our latest report uncovered what really drives brand loyalty in today’s changing market, providing practical frameworks for long-term growth.
Maintained our people-first culture
We continued to prioritise flexibility, paid mental health leave and our much-loved Self-Love Days, proving that performance and wellbeing can go hand in hand.
What’s next for 2026?
After a year of growth and recognition, we are setting our sights even higher for 2026. We will be expanding our team once again, continuing to invest in brilliant minds who bring fresh energy and deep expertise to our work.
In early 2026, we will release our next digital insights series report, along with our first AI tool. With even more innovation, collaboration and learning ahead, we are excited for what is next.
Ready to work with an award-winning research partner?
Get in touch to see how Honeycomb Strategy can help your brand turn insight into impact.
Renata Freund
Founder & Director