Powering the next chapter of behavioural science-led growth in market research Australia
We’ve appointed Jason Morris as Head of Client Services — a strategic move that brings our quantitative and qualitative teams together under one integrated leadership model.
Why? Because the way brands need to access insight is changing — fast.
And as demand for behaviourally-led research accelerates across market research Australia, we’re evolving our structure to meet it.
One team. One behavioural lens. Faster answers.
Over the past year, we’ve invested heavily in training every member of our team in behavioural science principles. That means whether you’re working with us on brand tracking, innovation, CX, segmentation or pricing, you’re getting a behavioural lens applied from design through to delivery.
Bringing quant and qual under a single client services leader removes silos, eliminates handovers and creates end-to-end visibility across projects. The result?
- Faster, more cohesive delivery
- Deeper integration of behavioural science
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Sharper answers to harder commercial questions
For CMOs, CEOs and insights leaders navigating complexity, that integration isn’t a luxury — it’s essential.
Why this matters for brands
Today’s brands need research partners who can:
- Move at pace without sacrificing rigour
- Seamlessly integrate qualitative and quantitative methodologies
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Translate behavioural insight into commercial impact
Jason, who joined Honeycomb in 2022 and most recently led our quantitative strategy team, brings both agency and client-side experience to the role. His remit is clear: strengthen collaboration, protect specialist depth, and ensure every engagement delivers real business impact.
Because insight is only valuable if it drives action.
Investing in the future of behavioural science
This evolution is part of a broader commitment to pushing the boundaries of market research in Australia. Our Digital Insights Series continues next quarter with Subscription Friction, further investing in original, behaviourally-grounded thought leadership.
As a leading market research and behavioural science agency Australia, we believe the future belongs to brands that deeply understand the forces shaping human decision-making — from bias and habit to friction and motivation.
And we’re building the structure, capability and culture to help them do exactly that.
Renata Freund
Founder & Director